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Marketing Bid – Sandy Lee Watkins Site

Dear Prospective Marketing Agencies,

The West Kentucky Regional Industrial Development Authority (WKRIDA) is inviting marketing agencies to submit proposals for marketing services to promote the Sandy Lee Watkins industrial site, located in 4 Star Industrial Park in Robards, KY. We are seeking a dynamic agency that can create compelling graphics, conduct drone footage, and devise an effective strategy to attract prospective companies and their chosen site selectors.

Scope of Work:

  1. Graphics Design:
    • Develop visually appealing graphics highlighting key features and advantages of the industrial site.
    • Draw 3D renderings/models of industrial development possibilities.
  2. Drone Footage:
    • Conduct drone photography and videography to capture high-quality footage showcasing the site’s infrastructure and surroundings.
  3. Strategy Development:
    • Devise a comprehensive marketing strategy to reach prospective companies and site selectors.
    • Explore virtual reality and 360-degree videos.
  4. Digital Marketing Campaigns:
    • Create targeted digital marketing campaigns (Email, Google Ads, LinkedIn, Meta Business Suite, etc.)
    • Explain the databases available to boost the campaign to the intended audiences.
    • Explain the lead generation tactics as analytics are captured.
  5. Content Creation:
    • Develop compelling content to showcase the site.
    • Showcase recent site upgrades. Click HERE for site information.
    • Showcase the existing workforce in the Northwest Kentucky Region.
    • Explain the potential SEO approach on existing Henderson Economic Development website.

Interested agencies are requested to submit proposals including:

Company profile and relevant experience.

Proposed approach to the project.

Timeline for project completion.

Budget breakdown.

Proposal Submission Deadline: June 7, 2024, by 5:00pm

How to Submit:

Proposals can be submitted via email to  or in hard copy format to the following address:

Attn: West KY Regional Industrial Development Authority

PO Box 874

Henderson, KY  42419

Thank you for your interest in partnering with the West KY Regional Industrial Development Authority. We look forward to reviewing your proposals and collaborating with a qualified agency to achieve our marketing objectives.


Kate Pride

Director of Marketing and Communications

West KY Regional Industrial Development Authority, administered by Henderson Economic Development